Director of Dealer Channel Strategy

The Director of Dealer Channel Strategy is a leadership role accountable for shaping and executing OFS’s enterprise and strategic dealer partnership strategy, with direct responsibility for driving growth, expanding market share, and ensuring long-term channel success.

The Director of Dealer Channel Strategy leads the vision, design, and execution of OFS’s enterprise dealer strategy—driving growth, strengthening partnerships, and ensuring long-term channel success. This leader acts as the connector between OFS leadership, the OFS salesforce, and dealer strategy, uniting efforts to deliver a scalable, customer-first approach.

This position demands strategic vision, disciplined execution, and exceptional relationship leadership. The ideal candidate brings deep channel expertise, the ability to synthesize data, and the skill to translate insights into strategies that strengthen the dealer ecosystem and accelerate growth.

Key Responsibilities

Enterprise & Dealer Strategy

Architect and activate a competitive enterprise dealer strategy aligned across OFS regions and leadership.

Strategic Partnerships

Strengthen relationships with OFS dealers, driving joint growth plans and execution.

Program Leadership

Advance dealer programs with measurable business impact.

Business Insights & Enablement

Deliver clear, actionable reporting on dealer performance, channel health, and growth trends equipping the field with tools, education, and cross-regional alignment.

Qualifications

• 15+ years in the contract furniture industry with dealer experience.

• Proven track record of building and growing high-performing dealer relationships.

• Strong business acumen and reporting capability with experience managing ROI, margins, and performance metrics.

• Established credibility with dealer executives and sales leaders.

• Exceptional communication, influence, and executive presence.

• Willingness to travel up to 50% and represent OFS at key industry events.